A recent market survey shows that 40% of Chinese netizens do not trust online shopping services.

The survey was conducted by Shanghai Minglue Market Planning and Consulting Company in seven cities, including Beijing and Shanghai. A total of 6496 netizens participated in the survey in China.

Of those surveyed, 23.3% believe that online shopping services are "relatively trustworthy" or"very trustworthy", and up to 41.3% think they are "absolutely not trustworthworthy".

The two main reasons that Internet users do not trust Chinese online shopping services is that product advertising often makes outlandish promises and refunds or goods replacement guarantees are difficult to obtain.