Sohu.com (SOHU) has acquired the wireless and Internet Premier Digital Release rights for the official music of the 2006 FIFIA World Cup from Sony BMG.
This includes the official song of the 2006 FIFA World Cup, "The Time of Our Lives," the 2006 FIFA World Cup anthem, "Celebrate the Day," and the Chinese version of the official song of the 2006 FIFA World Cup.
During the six month Premier Digital Release period, Sohu.com will be able to exclusively offer a full range of music and video products of the World Cup official music via Ring-Back Tone (RBT), Wireless Application Protocol (WAP), Interactive Voice Response (IVR) and Multimedia Messaging Services (MMS) to Chinese wireless users.
As part of the agreement, Sohu.com also acquired the wireless and Internet Premier Digital Release rights of Il Divo's new album and concert in China.
An official at China Mobile commented, "We look forward to working more closely with Sohu to jointly promote our efforts in integrated marketing of RBT and WAP services for the World Cup official music. Through our partnership with Sohu, we believe we will be able to bring the best of the World Cup official music to China's broad mobile user population."