Dolby (DLB) says that the China Movie Channel is launching China's third HD channel, the China Hometheatre Channel HD Movie Channel with Dolby Digital 5.1.

The new HD channel will be the first in China's broadcasting history to broadcast 100 percent of its programming in surround sound.

"China Movie Channel is taking a lead in bringing its viewers the most compelling television experience. With the launch of its new HD channel, which is broadcasting completely with Dolby Digital surround sound, China Movie Channel is part of the world's elite broadcasters moving to a comprehensive high-definition presentation," said Bill Jasper, President and Chief Executive Officer, Dolby Laboratories.

Dolby Digital is used extensively in the broadcast television industry worldwide, including North America, Europe, and Australia, via satellite, cable, and terrestrial services for both HDTV and standard-definition DTV programming.

In January of this year, China Central TV announced China's first HD channel, CCTV HD Channel, which broadcasts select programming in 5.1 surround sound from Dolby. Also in 2005, Dolby worked with the Shanghai Media & Entertainment Group (SMEG) to launch China's first standard-definition cable television channel with 5.1 surround sound.