KongZhong (KONG) has established separate wireless value added service partnerships with Chinese e-commerce website DangDang.com and real estate information provider SouFun.com.

These two internet companies will partner with KongZhong in wireless value added services (WVAS) and establish co-branded channels on KongZhong's wireless internet portal, Kong.net, to provide wireless users with content and services.

DangDang is one of the largest China-based e-commerce websites specializing in books and consumer electronics in China. KongZhong's partnership with DangDang in the co-branded business to customer (B2C) online shopping channel on Kong.net WAP platform is exclusive.

The partnership with SouFun in the co-branded real estate information channel on Kong.net WAP platform is also exclusive except for certain restrictions.