Internet

mMAP Solution to Promote Chinese Wireless Content

In-Fusio Group's Mobile Scope says Tom Online (TOMO) has selected its mobile Media Access Portal solution to be part of the strategy of its wireless content offering to drive traffic and customer loyalty.

Comprising of a downloadable over-the-air (OTA) Java application and a server-side management solution, mobile Media Access Portal (mMAP) enables Tom Online to distribute an on device portal (ODP) which offers multimedia content, competitions, surveys and polls, updates, news and demos to its customers.

With complete customer presentation and management functionality mMAP is not only a new channel to promote games and wireless content, it also enables operators and content providers to engage and interact with their customers. As a result, traffic and customer loyalty are significantly increased.

Mingjie Guan, CEO China, Mobile Scope, commented, "Key to the proposition of mMAP is the ease with which Tom Online can quickly and easily add channels to its existing services. mMAP allows the presentation and management of a wide variety of mobile entertainment content onto mobile phones (games, ring tones, wallpapers, news, competitions, videos and music etc.). It offers numerous opportunities to generate new revenues streams and develop an unparalleled understanding of consumer behaviour. We are delighted to be working together with Tom Online to excite their customers."

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