Under the agreement, Google will provide search engine technology for China.com to support searches of its English and traditional Chinese content by its users in Greater China.
The partnership with Google is expected to further enhance the user experience for China.com's expanding base of domestic and international users. To maximize the benefits of the partnership, China.com and Google will cooperate across several areas including branding, content and advertising operations.
"China.com firmly believes that this partnership between the world's premier search company and one of China's leading portals with over 5 million daily users is a perfect fit. By harnessing Google's innovative technology to China.com's deep understanding of the China market, we can rapidly expand the user base and generate new revenue opportunities for both companies," said Dr. Xiaowei Chen, Executive Director and CFO of China.com.
"China is a key area of focus for Google and we are rapidly expanding our presence and operations in this important market. We are excited about our partnership with China.com and we expect our current partnership to bring significant strategic benefits. We are also looking forward to exploring with China.com further areas where our companies cooperate," said Johnny Chou, President of Sales and Business Development, Greater China for Google.