ZIM Corporation has partnered with PPLive of China, one of the largest P2P Internet TV portals in the world. Through this partnership, ZIM will be expanding its overall offering to include application development and content aggregation for P2P Internet TV.

PPLive.com currently has more than 50 million registered users, approximately 70% of which are based in China and approximately 30% are based outside of China. The partnership, called ZIM-PPLive, will focus on aggregating North American and European content providers and advertisers to the PPLive platform.

"With this partnership, we hope to leverage our existing relationships and technical expertise to expand our role into the Internet TV market. P2P Internet TV is a very hot space, and we are excited to be partnering with one of the world's leader," said Dr. Michael Cowpland, President and CEO of ZIM."

ZIM-PPLive provides free online streaming TV programs. Unlike other streaming Internet TV platforms which charge large set up fees, monthly hosting fees and additional fees per gigabyte of bandwidth, ZIM-PPLive offers unlimited bandwidth for a flat rate. It is based on integrated peer-to-peer technology which provides users with a smooth TV viewing experience with no interruptions.

In P2P technology, everyone becomes a broadcaster without the cost of traditional streaming. The more users that are online, the faster the programs can be loaded. ZIM-PPLive scales well across existing infrastructure to enable the top program to have over half a million simultaneous viewers. Currently, most of the media content comes from TV channels in China, with international content being added every day. ZIM-PPLive has full digital rights management to ensure that all content offered has copyright protection.

"We are very excited about this partnership with ZIM to expand our North American presence and to continue to grow the PPLive user base outside of China. We believe the P2P Internet TV opportunities in North America are still in the early stages and ZIM is very well positioned to capitalize on this hot new market opportunity," said Bill Yao, CEO of PPLive.