The 2006 CIC China Search Engine Market Survey Report has just been released and it shows that Baidu's market share has increased dramatically in the year by taking up 60% of the market share in Beijing, Shanghai and Guangzhou. Google's market share has declined by more than 10% compared with the same period of last year.
The 2006 CIC China Search Engine Market Survey Report was completed by the newly established Beijing Zhengwang Consulting Company, whose founder and chief analyst Lv Bowang oversaw the survey himself.
The survey results shows that Baidu's market share in those three cities has increased by 13-14% in 2006. In particular, it has taken about 80% of the market in Beijing where college students are the main source of its users, despite that the non-college student users in Beijing are also on the increase. In comparison, Google only occupies about 20.6% of the market share in Beijing, a drop of 12% compared with the year before.
On the Beijing search engine market, Yahoo is another search giant besides Baidu that has seen a rising market share, although its 3721 service is contributing less and less to the company's search service.
Also different from the previous year, the shares of Sohu and Sogou, which previously had good momentum, have declined in the three major cities.