Hong Kong-listed recruitment advertising group, Recruit Holdings Ltd, is going to cooperate with Netease.com (NTES) to launch a job-seeking portal 1010job.com.

1010job will not only provide job related information to the huge traffic of viewers generated by NetEase, but will also provide "Elite Job Forum" in association with "NetEase Forum". A unique "CV Through Train Service" will be provided to the 160 million NetEase mailbox users to facilitate their needs in job application. Apart from that, Netease and 1010job will produce more value-added service to jobseekers based on their shared "jobseeker-centred" concept.

The potential of the online recruitment market in China has been attracting steadily increasing foreign investment. Major online recruitment providers from Europe, America and Japan have already devised and actioned a variety of strategies enabling them to participate in exploiting the Chinese market.

2006 is seen as being a landmark year for foreign investments coming into China. Following Monster's acquisition of a major stake in ChinaHR, Japan Recruit, Japan's largest recruitment service provider became a significant shareholder of 51job. Enjapan, the second largest online recruitment website in Japan announced it had agreed to cooperate with 800HR, a segmental recruitment website in Beijing. The largest recruitment website from Ireland, Keyland, has been even more aggressive in merging two local recruitment websites in Shanghai and Beijing, respectively. Meanwhile, major players from Taiwan and Hong Kong have also expedited their expansion into the mainland market. Taiwan's biggest recruitment website, 104 HR bank has already entered Shanghai.

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