CA Mobile, Dentsu, and Cyber Communications have reached an agreement to co-establish a mobile ad agency in China in December 2006.
To be capitalized at about US$862,000, the new joint venture will be owned 66.6% by CA Mobile, 16.7% by Dentsu, and 16.7% by Cyber Communications.
The joint venture, which will start with a staff of 18 people, will leverage the three partners' expertise in Internet and mobile advertising to offer Chinese companies mobile advertising services by integrating mobile devices with a highly functional ad broadcasting system.
