CDC Corporation's (CHINA) subsidiary China.com has been selected as the exclusive online partner of the 6th Asian Winter Games.
"The involvement of China.com in the Asian Winter Games will definitely enlarge the audience and add an interactive feature to the event," said Xiaowei Chen, Ph.D., executive director and CFO of China.com Inc. "This is the first time in the history of the Asian Winter Games where people can read reports, view the games and join in online discussions, all at the same time."
According to the agreement between the two parties, China.com has the rights for online reporting, web video broadcasting and advertising at the Winter Games' sites. China.com will also help build the official and commercial websites for the 6th Asian Winter Games. The games will be held in Changchun in January 2007, so this leaves very little time to make preparations, promote the games to netizens, and secure advertising contracts.
On October 29, 2006, China.com launched an electric torch relay game on the official website of the 6th Asian Winter Games which the company says has been popularly received by Internet users both in China and abroad.
"We are very pleased to establish this partnership with China.com," said An Li, deputy mayor of Changchun, the host city of the 6th Asian Winter Games. "In addition to our traditional media outlets such as newspapers, magazines and television, we are very interested in this opportunity to expand our reach through this new media outlet of online sports. Although this is the first time we will join hands with China.com, we have full confidence in their technological know-how, as well as their demonstrated experience from their prior services provided for the 10th National Games," An Li said.
