ON Semiconductor (ONNN) says it is establishing a joint power laboratory to develop efficient and energy-saving power solutions for LCD, plasma and CRT TV series with China's Hisense.

"Energy conservation and innovation are important development strategies for the Chinese government," said David Chow, ON Semiconductor vice president of Sales for Asia Pacific. "ON Semiconductor's effective power solutions address all functional blocks of the power supply and deliver standby power of less than one watt. Our solutions comply with Chinese and international regulatory standards on power efficiency and standby power consumption. In China, ON Semiconductor is a technology partner of China Standard Certification Center which certifies energy-efficient products. We develop and provide innovative power solutions of different power levels for TV products."

Located at Hisense's research and development center in Qingdao, the lab will focus on leveraging ON Semiconductor's strengths, expertise and experience in innovative, energy-saving solutions for Hisense TV products, especially LCD TVs. ON Semiconductor will assign resident field application engineers to the joint lab to work closely with Hisense product R&D and power supply teams to enable timely TV power solutions to be developed and utilized.

Hisense is a top brand in electronics and ON Semiconductor says Hisense has recognized that power management is one of the key technology enablers for future success.