Chinese web portal Sohu.com (SOHU) has announced media collaboration and other key programs in conjunction with Sohu's role as the Official Internet Sponsor of the Beijing 2008 Olympic Games.
Leveraging Sohu's status of sole Internet Sponsor and operator of the official website of the Beijing 2008 Olympic Games, Sohu is the only Chinese online media company to have exclusive access to premier Olympic content. As such, Sohu is announcing an exclusive collaborative agreement with the nation's top 15 newspapers in setting up a media alliance for the Beijing 2008 Olympic Games. The members of the alliance will join Sohu's journalist team and share their resources to provide extensive Olympics-related coverage and reporting. In addition, each member will commit to promote Sohu's unique status and strengths surrounding the Beijing 2008 Olympic Games.
Dr. Charles Zhang, Chairman and CEO of Sohu, stated, "The Olympic Games are not only the world's premier athletic competition, but also a global economic and cultural event. The Olympics offer significant opportunities to Beijing as well as cities throughout China. Sohu, as the sole Internet Sponsor, is devoted to providing the best online reporting for the Beijing 2008 Olympics and encouraging participation, contribution and enjoyment of this historic event."