Beijing DRC Mobile Phone Animated Cartoon Design and Creation Industry Alliance will be formally set up in July 2007.

Jointly initiated by the Beijing Industrial Design Center and Beijing Zhonghe Tiandi Information Technology Company, the alliance will initially be funded with CNY10 million.

Tian Weidong, chief operation officer of Beijing Zhonghe Tiandi, says that the funds will mainly be used for animated cartoon talent training, property rights protection and industry chain integration.

Tian said that with the development of 3G, mobile phone animated cartoons will become another key sector following online surfing with mobile phones that can yield a huge amount of profit, so the alliance will work to improve the mobile phone animated cartoon industry links by making use of the existing policies, training personnel and creating various necessary platforms.

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