Chinese online shopping website Joyo.com has changed the name of its site to Joyo/Amazon to reflect its growing business.

"We at Amazon are contributing our extensive technology and expertise to make Joyo the very best in the world at serving customers," said Amazon CEO Jeff Bezos, "We are very proud to be associated with them."

To celebrate the newly co-branded site, the company also announced a special "0 CNY Free Shipping" promotion. Ordinarily, customers receive free shipping on qualifying orders over 99 CNY, but now Joyo customers can receive free shipping on qualifying purchase, regardless of price.

"It has been very gratifying to have such a strong partnership with Amazon," said Joyo President Hanhua Wang. "By applying Amazon's technology and experience to the Chinese market, we've been able to make significant improvements across all areas of our web site – from fulfillment to selection to pricing and customer service. We never forget that everything we do starts with the customer, and we look forward to serving our customers even better in the future."

Joyo also introduced "My Joyo.com," a personalized tab at the top of every page which provides customized recommendations, based on the customer's purchase and browse history.

Originally launched as an online bookstore in 2000, the newly branded Joyo/Amazon site offers customers hundreds of thousands of items in 20 categories including electronics, watches, mother/baby product, kitchen and health/personal care.

In May, 2007, Joyo.com opened its latest fulfillment center in Guangzhou, which will primarily serve customers in Southern China.