Dell (DELL) is reportedly to launch a fashion PC brand in China and the company is said to be organizing warming up activities for the launching of the new brand.

According to an insider quoted in local media, Dell will launch the new PC brand in late June or early July and the PC products will mainly target people who seek fashion and individuality. The person says that Dell will start a large scale adjustment on its product lines in July with the arrival of this new brand.

Dell currently has two high-end PC brands of XPS and Alienware. In June 2006, Dell announced plans to bring its high-end brand XPS and relevant products to China.

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