Avnet's (AVT) Asian subsidiary and Chinese electronics company ASUS have inked an agreement to distribute ASUS' AMD-based motherboards in China.
As part of the agreement, Avnet will market and distribute ASUS's AMD-based motherboards in Mainland China, concentrating on specific customer segments including value-added resellers, system builders and PC assemblers. By partnering with ASUS, Avnet says it is able to expand the breadth of its offerings to the white-box solutions provider and PC builders in China.
"ASUS China is now at a significant stage of enhancing our distribution arrangement with the aim to benefit our resellers and customers," said Johnny Wang, vice president, ASUS. "With our ongoing expansion plans we are delighted to have Avnet's strength in their ability to provide a competitive advantage based on their AMD offerings."