Chinese mobile value-added service company Linktone (LTON) says it has formed a joint venture with Greatdreams Cartoon Industry to provide animated cartoon wireless value-added services.

Linktone's Chief Executive Officer Michael Li commented, "We are very excited about this new joint venture with Greatdreams. The "Greatdreams Cartoon Club" program is aired for 22 minutes everyday across 500 television stations in China, and has won the hearts of our younger generation. This joint venture is a great example of our cross media strategy as we continue to make positive strides in China's booming television and advertising market. Our focus is on the development of new and traditional media channels while using our core wireless platform to reach a broader audience. We look forward to working closely with Greatdreams to bring rich content and special animation services for the enormous teenage market in China."

The joint venture will focus exclusively on cartoon content and channel resources to develop and operate wireless value added services.

Wang Hong, founder of Greatdreams Cartoon, stated, "We are extremely pleased to work with Linktone to create new opportunities in the wireless market. By using Linktone's extensive wireless network, we will be able to extend our reach even further into the large population of teenagers in China. Greatdreams Cartoon has developed a popular animation production based on its leading technology, large following and strong brand name in China."

Greatdreams Cartoon Industry Limited Company is a large professional high-tech company that focuses on the research on computer animation software, the production of cartoon programs, and development of cartoon derivative products. Founded in June 2004 with registered capital of CNY60 million, Greatdreams increased it to CNY100 million, and enhanced its project investment to CNY300 million in just one year. At present, it has established a production base of 15,000 square meters, in Changsha National Economical and Technical Development Zone.


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