NGI Group's CEO Satoshi Koike says his company is working with Japan's Fractalist to increase exposure in China's mobile Internet advertising sector.
Both NGI and Fractalist will acquire shares of Mediapro Technology, a company financed by Fractalist that is involved in mobile advertising services in China.
NGI will also underwrite the third-party allocation of shares scheduled for July 30, 2007 by Fractalist, thereby cementing the relationship between the two companies. Fractalist and NGI Mobile, a subsidiary of NGI Group, will then merge on December 1, 2007 and unify business activities.
Pending the merger, NGI will acquire 46.7% of aggregate issued shares of Fractalist, and will make Fractalist a consolidated subsidiary of NGI Group.