Actions Semiconductor (ACTS) has partnered with to integrate downloadable audio and video content for portable multimedia players. is a website that hosts video and audio content, provided by users and through partnerships with leading music record issuers, like EE Media the sponsor of the popular Chinese TV live show "Super Boys".

In conjunction with this partnership Actions allied with four brand name customers Unibit, Orange, Delux and MAG Digital to joint promote a new music record of "Super Boys" with, and EE Media throughout China. In addition to a traditional CD record release, the new music will also be issued through MP3 players featuring Actions' chipset. Fans purchasing MP3 players at promotional events will also receive signatures from "Super Boys" stars.

"Our partnership with enables us to delivering increasing value-add to our customers and end-users, which we believe will benefit our chip sales in the long-term," said Nan-Horng Yeh, CEO of Actions Semiconductor.


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