Haier Group has signed a global selling agreement with Ingram Micro, one of the largest IT distributors in the world, to initiate its overseas expansion in 2008.
The agreement is said to involve about 400,000 computers worth a total of US$250 million. Zhang Fan, COO of Ingram Micro China, says that Ingram Micro owns an unparalleled IT channel and it hopes make use of its channel to help Haier Computer speed up their strategy of going international.
Because of its huge investment in computer business in recent years, Haier Computer has climbed to rank fourth in the Chinese-made computer market within two years. Haier Group estimates that its computer sales will reach 1.6 million this year with China being the main market, and double in 2008 with overseas market as the key market.
Gao Yicheng, director of Haier's Computer Department, says that Haier will try its best to make full use of Ingram Micro's resources to increase its market share in the overseas market through this cooperation.
Earlier this month, Haier signed with Intel on computer R&D in China.