Haier Mobile and NXP Semiconductors, the semiconductor company founded by Philips, will form a strategic collaboration that commits Haier to adopt NXP's solutions for its EDGE mobile phones.

The strategic collaboration between the mobile terminal manufacturer and the upstream chip supplier will fully consolidate the technological and market advantages from both companies, further driving widespread deployment of EDGE technology in the domestic Chinese market. As a result, Haier's mobile users will be able to enjoy faster and more convenient mobile data services including streaming media and high-speed networking, as well as richer mobile entertainment experiences such as video and gaming

NXP's Nexperia cellular system solution 6120 / 5210 have already been adopted by Haier in several EDGE mobile phones, with the latest models to be available to the market in January 2008.

As a major handset manufacturer in China, Haier has won industry and market recognition for its reliable and cost-effective products. As Haier is one of the first domestic providers of EDGE devices, it is leading the development of local-branded EDGE mobile phones in China. Based on the strategic collaboration with NXP, Haier will leverage NXP's solutions to develop and successfully launch more powerful EDGE mobile phones in 2008.