, one of the many Internet video websites in China, has inked a deal with that appears geared towards enhancing the websites' advertising clout.

"The value proposition Youku brings to the partnership is three-fold," said Victor Koo, CEO of, in a prepared statement. "It expands's online offerings to include user-generated video content — a much-in-demand attribute for social networking websites. It also allows to cooperate with China's leading and fastest growing online video site, and it enables MySpace to draw on proven proprietary technology developed by Youku to support its online video streaming capabilities."

The companies hope the agreement will help drive traffic to both sites, making them more valuable for global advertisers seeking ways to reach online consumers.


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