Chinese wireless value-added services company Linktone (LTON) has announced changes to both its board of directors and its executive team.

The company's CEO Michael Li stated, "Given our diversification strategy into traditional and cross media, we view this as an ideal time to strengthen our management team with individuals who bring experience that will be of particular value to Linktone as we navigate through this period of change. We are looking forward to having both Anthony and Jimmy join our corporate ranks and Muliawan join our board. Anthony and Jimmy are seasoned executives that bring a wealth of knowledge and relevant business experience to the table. We believe that Muliawan, with his extensive experience in the media and advertising industry, will be extremely valuable as Linktone continues to execute on its media strategies."

Anthony Chia is the embattled company's new chief operating officer and Jimmy Lai is its chief financial officer.

Chia has over 30 years of media business operations and executive management experience, of which 12 years were spent with MediaCorp Singapore. Before joining Linktone, he acted as a senior advisor to PT Media Nusantara Citra Tbk, the controlling shareholder of Linktone following MNC's strategic investment which was completed on April 3, 2008.

Lai has more than 20 years of experience in corporate finance, accounting management, business development, as well as investor relations both in the United States and China. He joins Linktone from Palm Commerce Holdings and prviously worked at Semiconductor Manufacturing International Corporation in China as the associate vice president of investor relations.

Linktone also announced the resignations of Colin Sung, Elaine La Roche, Allan Kwan, Agus Mulyanto and Sutanto Hartono as directors.