Apple (AAPL) China has made a major change on the purchase information channel of its official website and made it more consistent with that of its global website, a move which may soon herald a start for its direct selling pattern on the Chinese mainland.
Apple China did not offer any official retailing price for each of its products and accessories on the Chinese website, but now it has a clear classification and logo for each of them. However, still different from its global website, the "Order" button on the webpage of the Chinese website is replaced by a list of dealers' addresses. Web shoppers must still either phone the dealers directly or physically enter the stores and pay in-person.
Apple plans this year to open its first two self-owned stores in China, and both will be in the Beijing.