According to The Wall Street Journal, French luxury goods provider Christian Dior has launched a series of new mobile phones and targeted China and Russia as main markets for these products.
In addition to most of the features of other ordinary mobile phones, CD's new mobile phone also has a mini mobile phone which resembles a USB key. Users can put the main mobile phone in a handbag while using the mini mobile phone to make calls.
Produced by a small manufacturer called ModeLabs in France, the new mobile phones are reportedly priced around EUR3500. Sidney Toledano, CEO of CD, says that they hope to increase their sales volume through these mobile phone products.
At present, CD's annual sales is about EUR787 million. Toledano hopes that the new mobile phone business can bring about EUR200 million income each year to the company.