Chinese online video website Ku6.com signed a contract with CCTV.com on July 1, 2008 to launch an Olympic service plan.

With this contract, Ku6.com becomes the only video website that has cooperated with CCTV.com in Olympic program order services. This order service will be launched during the Olympic Games.

Li Shanyou, president and CEO of Ku6.com, says that the company is actively cooperating with CCTV.com to establish itself as a trustworthy brand and to offer a more valuable and continuous marketing platform to advertisers who want to target the nascent Internet video sector in China.