Warner Bros. announced plans to become the first Hollywood studio to make its new release movies available digitally in China.

In the first transactional VOD deal of its kind in China, Warner Bros.' new release movies, including some that have never been released theatrically in China, will be available to Chinese consumers to rent on VOD to their PCs via Voole.com at a price of between CNY4 and CNY7 per title. Upcoming titles will include "I Am Legend", "Fool's Gold" and "Speed Racer", with further new titles announced as they become available.

Providing reliable, high quality, legitimate, DRM-protected digital movies to consumers on a timely basis is also an important part of Warner Bros. efforts to compete with piracy in China. For example Warner titles will offer the consumer a choice of original English soundtrack with subtitles or high quality Chinese language dub.

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