GigaMedia Limited is bringing Korea's Luna Online to mainland China via an exclusive licensing arrangement.

Developed by EYA Interactive Company Ltd., Luna Online is a free-to-play, 3-D fantasy game that utilizes avatars that mix and mingle. Luna Online is expected to launch in China in the summer of 2009.

"With its unique social systems and anime art style that appeal to millions, Luna has been a hit across Asia, and we expect it to be even bigger in China," stated GigaMedia Limited President Thomas Hui. "Adding Luna is a giant step forward in securing China's huge cute-style game segment and building a large, powerful online community."

Under the terms of the agreement, GigaMedia has exclusive rights to operate Luna Online in China for three years.