TripAdvisor, the U.S.-based travel community website, has reached strategic cooperation agreements with, and on advertising and user-generated review issues.

The three Chinese websites will launch pay-per-click advertisements on TripAdvisor's Chinese website, while reviews from TripAdvisor global will show in the three sites' respective review sections.

ELong and both focus on reservation of hotels and air tickets while mainly depends on outbound tourism.

Wu Hao, the general manager of, told local media that the Internet company is now seeking cooperation with and some chain hotels. It is expected that by the end of 2009, will have 200,000 user-generated reviews.


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