According to the Chinese search engine company Baidu.com, it has signed a strategic cooperative agreement with the electronics retailer Suning to jointly explore China's home appliances B2C market.
Under the agreement, Baidu.com will provide search-oriented comprehensive solutions to Suning in the future to support the latter's existing B2C businesses. In addition, depending on Baidu.com's advantages in search promotion, Suning's B2C businesses are expected to be further expanded.
Commenting on the cooperation with Suning, Ren Xuyang, vice president of Baidu.com, told local media that the search promotion plays an irreplaceable role in raising the brand value and sales of a company. With the cooperation, Baidu.com will assist Suning's B2C business expansion. In the future, Baidu.com will launch large-scale cooperation with other brands, providing an innovative model and a new environment for the e-commerce marketing in China.