Chinese budget hotel chain 7 Days Inn — not to be confused with a similarly named American chain whose old moniker was Days Inn — has announced the trial operation of a social networking site "Happy 7 Days" at its official website.
The community is aimed at enhancing the brand loyalty of the six million 7 Days Inn loyalty marketing members, and to attract more new members to the hotel chain.
Besides a virtual online game, the SNS Internet community also features helpful tools for weather, maps and city life. Unlike many other SNS websites focusing on entertainment, the Happy 7 Days will also provide travel service solutions and other travel-related services such as car rentals, air ticket booking and insurance purchases.