Taiwanese PC maker Acer appointed Jason Chen, former sales director of Taiwan Semiconductor Manufacturing Company, as its new chief executive officer.

Chen, whose role became effective on January 1, 2014, previously worked for Intel for 14 years. He joined TSMC as global sales and marketing vice president in 2008.

Stan Shih, founder of Acer Group, said that they believe Chen has innovative thinking, international perspective, and welcomes challenges. Meanwhile, he and Shih share a consensus about the future strategy and development of Acer.

Facing the double impact from tablets and smartphones, Acer, as one of the largest PC makers in the world, has recently suffered market value decreases. Based on the latest financial report of Acer, the company saw net losses of NTD13.12 billion, which was about USD446 million, in the third quarter of 2013. The performance was lower than expectations. As a result of the bad performance, Jen-tang Wang, former chief executive officer of Acer, resigned. After that, the company announced a global layoff plan to cut 7% employees.


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