Chinese media platform BesTV published its semi-annual performance report for 2014 and said the company's operating revenue increased by 26.91% year-on-year to CNY1.429 billion; and its net profit attributable to shareholders increased by 20.75% year-on-year to CNY388 million.
At the same time, BesTV announced that the company will invest nearly USD100 million in the mobile advertising platform adSage, aiming to distribute in the cross-screen digital advertising cluster platform sector.
During the first half of 2014, BesTV's three major TV screen new media businesses, including IPTV, OTT set-top box, and smart TV all-in-one, showed significant growth. By June 2014, BesTV had over 22 million IPTV users, two million HDTV and OTT set-top box users, and over 33 million smart TV all-in-one users. The number of the company's paid TV users was reportedly over 55 million. Meanwhile, in the mobile sector BesTV's mobile TV paid users reached 20 million, representing a year-on-year increase of over 67%. At present, BesTV's income structure has changed and is no longer basic package-oriented. In the first six months of 2014, its advertising and PPV saw the fastest growth.
According to the semi-annual performance report, BesTV and Microsoft have gained China's first family gaming industry license and Microsoft's Chinese version Xbox One will formally put into market on September 23, 2014. The related authorities have approved the sales of first batch of five million units.