Chinese Internet company Tencent and Sony Music Entertainment jointly announced a strategic cooperation agreement under which Tencent will exclusively manage Sony Music's online music service in mainland China.
No financial details of the agreement were released.
Basing on the agreement, Tencent will recommend Sony Music's artists on its QQ music streaming media website and other platforms. In addition, on behalf of Sony Music, Tencent will negotiate with other Chinese mainland online music service providers about music distribution rights.
Sony Music is a subsidiary of Sony and the cooperation with Sony Music was Tencent's fifth entertainment cooperation agreement over the past five weeks. Prior to this, Tencent formed online distribution partnerships with Warner Music Group, HBO of Time Warner Inc., South Korea record company, and documentary maker National Geographic Channel.