Legend Holdings announced a USD58.5 million strategic investment in Social Touch, a corporate mobile social marketing solutions provider in China.
Social Touch, which was formerly known as ShiquTech, was established in 2011. As a social management system, service and data solutions provider, the company mainly focuses on providing Social CRM solutions to enterprises.
Commenting on this investment, Legend Holdings said that they are optimistic about the mobile marketing industry. They believe that the enterprise service market, especially the marketing sector, has large growth space and investment space; and new industrial giants may rise from this sector in the future.
Prior to the investment in Social Touch, Legend Holdings had invested in several Internet enterprises, including Lakala.com, Eloancn.com, and Ync365.com.