Apple has established a new production lab in Taiwan which focuses on the research and development of new display technologies.

The new lab is reportedly located in the building where Qualcomm developed its Mirasol display technology.

So far, Apple has reportedly hired at least 50 employees to develop a thinner, brighter, and more efficient LCD screen. In addition, Apple reportedly poached Taiwanese local employees from Qualcomm and AU Optronics Corporation.

Apple also hopes to enter the OLED display technology sector. Apple Watch is the company's first product using an OLED display, while other products still primarily rely on LCD displays.

An OLED display does not need a backlight, so it allows the screen to be thinner compared with LCDs and more easily bent.


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