Asus announced that the company has lowered its smartphone shipment target for 2016 from 30 million units to 25 million units.

Asus said that the reason for the adjustment is because smartphone shipments were affected by the product iteration period. But that has not stopped social media from pontificating about export setbacks for electronics companies.

For PCs, Asus revealed that its shipment target for 2016 is between 22 million units and 24 million units.

In addition, Asus said that its new smartphone product Zenfone 3 is expected to be released in June 2016. Asus' mobile phone business unit predicted that the total shipment of Zenfone 3 would reach 30 million units. Jonney Shih, chairman of Asus, said that the company hopes to become a top ten mobile phone manufacturer in the world during 2016.

Asus previously published its financial statistics for January 2016, stating that the group's combined operating revenue increased by 0.9% year-on-year to NTD35.29 billion, which was about CNY6.93 billion; and its brand operating revenue increased by 0.03% year-on-year to NTD31.879 billion, which was about CNY6.26 billion.


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