ASX-listed Isentia, a global big data company focusing on media monitoring and analyses, has named Alex Yu as the new general manager for its growing Hong Kong operations.

Yu has deep insight in the media sales industry, media groups and mass media, including time with Maxus Communication, HK Cable TV, and JCDecaux Texon. He worked in the advertising sales team of Asia Inflight for 10 years, leading the sales team there to formulate sales strategies and drive business development. He has rich exposure in Hong Kong and China's B2B market and media industry.

Along with Yu's hire, the company has moved its Hong Kong office to a more spacious location to accomodate its fast growth in the big data sector. With the acquisition of global content marketing agency King Content and press distribution service China Newswire in the past two years, Isentia has extended its offering from media monitoring and analysis to an all-around business intelligence solutions, by adding actions on real data intelligence.

Through its acquisitions in Greater China in the past 10 years, Australia-based Isentia has grown its staff to over 200 in Greater China, and more than 10 offices in the rest of Asia. While acquiring these businesses, the company has transformed itself into one of the top big data companies worldwide providing media intelligence.


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