According to reports in Chinese local media, Suning.com recently signed a strategic cooperation plan with Japan's largest e-commerce platform Rakuten.

Under the agreement, the two parties will implement in-depth cooperation in cross-border direct procurement and supply, official flagship store opening, full-channel supply chain cooperation, and sports industrial resource sharing.

With dual models of cross-border direct procurement and supply and Rakuten official flagship store opening, the two parties will introduce a large number of authentic Japanese products into the Chinese market. For the next step, they will realize general trade goods cooperation targeting offline physical businesses such as home appliances and supermarkets.

Founded in 1997, Rakuten is the largest e-commerce platform in Japan. Its businesses cover e-commerce, finance, tourism, e-book, and social app. Its main e-commerce categories include food and fresh products, healthcare, cosmetics and personal care, daily commodities, clothing and accessories, and digital and home appliances. Rakuten not only has website in Japan, but also owns e-commerce platforms in America, Germany, and France. The company maintains business cooperation with over 30 countries and regions around the world.

Suning Group's Laox is the largest comprehensive tax-free enterprise in Japan and it has 41 stores in the country. In the future, the two parties will work together to expand the Japanese market and emerging markets in more countries.

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