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[Analytics] Shein: The mysterious Chinese fashion app that’s as popular as Amazon

August 15, 2021
Source: panpacificagency.com panpacificagency.com
News Snapshot:
[Analytics] Shein: The mysterious Chinese fashion app that’s as popular as Amazon Every night before bed, Anushka Sachan whips out her phone to log into an app. “It kind of becomes a habit,” said the 20-year-old Hong Kong University student. “Before sleeping, I’m just like, ‘Okay, check in.'” Michelle Toh specially for the CNN Business . The platform Sachan is using belongs to a Chinese brand called Shein — pronounced “She In” — which has rapidly attracted a global army of teen fans on TikTok. The company is a mysterious online shopping upstart that has made headlines recently for surpassing...
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