Four outstanding Taiwan Excellence award-winning companies ? ARTCERA CORP., YZTEK CO., LTD., TAIWAN GLASS IND. CORP., and SEDA CHEMICAL PRODUCTS CO., LTD. ? took centerstage in the 2021 household goods online product launch that was done via livestream. These companies created innovative products and solutions that they hope will lead to a higher quality of life.

Among the most novel products introduced during the launch include a reusable travel mug, a heat wave massager, a plug-in stove safety device, designer glassware, and a smart-health mattress.

Mark Wu, executive director, Strategic Marketing Department of TAITRA From the start of 2020, the COVID-19 pandemic has had a significant impact on household consumption patterns and people’s personal living habits. Since people are spending more time at home, the demands of housework and home comforts have increased significantly compared to pre-pandemic levels, according to Mark Wu, executive director of the Strategic Marketing Department of Taiwan External Trade Development Council (TAITRA), Taiwan’s premier trade promotion organization.

The household goods online product launch included short presentations from each of the featured companies:

ARTCERA CORP. (Brand Name: ACERA)

The term ACERA refers to a combination of arts and ceramics. The subjects of every ACERA creation come from Chinese culture rendered with modern design skills. In terms of mugs, the strength of ACERA’s mug is its capability to release far infrared rays and negative ions, which give users a pleasurable experience every time they drink from it. Furthermore, all ACERA mugs are stylish and eye-catching.

Another ACERA product is the Heat Wave Massager, where the energy released from the ceramics combined with warm water, enters the body through resonance to rapidly relieve muscle stiffness and fatigue.

YZTEK CO., LTD.

Based on statistics from fire departments in various countries and cities in the world, kitchen fire accidents are the number one cause of fires in the home. In order to guarantee safety at home, YZTEK has invented e+Autoff, the world’s first automatic stove switch off device. With its exclusive patented automatic fire-off function, you can now upgrade your original gas stove and make it a smart one.

What’s more, YZTEK not only provides safety in the kitchen, it also protects the health of people while they cook. Its new invention – Airenewal System – which came out this year, can turn your normal range hood into another level of smart system range hood that keeps the air clean. The higher the heat is, the faster it works to expel smoke and dirt.

TAIWAN GLASS IND. CORP. (Brand Name: TG)

Taiwan Glass is currently the fourth largest glass manufacturer in the world, and established a new brand of tableware and home decoration – TG in 2018.

TG targets the younger generation who prioritize daily quality of life. The product featured during the online launch was its heat-resistant water pitcher set where its many special features were highlighted. First, the cup matches seamlessly with the pitcher; second, the thin glass allows liquid to flow wide in the mouth; and third, the almost lip-less edge of the cup decreases the oxidation of beverages while drinking. With its simple yet stylish and sleek design, TG has been awarded the Red Dot Design award this year.

SEDA CHEMICAL PRODUCTS CO., LTD.

SEDA has its own brand called the IMAGER-37, and it includes products such as memory foam mattresses, pillows, seat back cushions, and OA furniture, among others. In particular, the mattresses are widely used in many of Taiwan’s famous hotels and hospitals.

As many people may know, temperature is one of the keys to determining sleep quality. The AeroKaki+ Series Mattress integrates Phase Change Material (PCM) with Temperature-Sensitive and Viscoelastic Memory Foam (TSVMF) to provide the perfect body envelopment, support to the spine and, most importantly, facilitate internal temperature regulation and control.

Aside from holding informative and innovative virtual events, TAITRA launched the Taiwan Global Anti-COVID-19 Pavilion for the fight against COVID-19. The website features anti-pandemic products and solutions provider section for information on suppliers or any particular business solutions, where visitors can reach out to more than 2,000 Taiwanese companies. There’s also a Medical Services section that provides information on 20 of Taiwan’s top medical institutions, plus a view of Taiwan’s strategies to stop the spread of the virus. Just visit: https://www.anticovid19tw.org .

Taiwan Excellence is known for handpicking the best products in the household goods industry and beyond. To learn more, visit Taiwan Excellence’s website: https://www.taiwanexcellence.org/en . For the video of the online product launch, please visit: https://youtu.be/Y57Qs6KAIaU .