China is reviewing new video games to verify they meet stricter standards for content material and coverage of youngsters, Bloomberg News mentioned on Thursday, bringing up other people acquainted with the topic.

The media watchdog is re-evaluating titles submitted for approval via sport builders from Tencent to Netease to verify they agree to contemporary curbs imposed in August, the report said .

Tencent declined to remark at the document, and Netease didn’t straight away reply to Reuters’ request for remark.

Last month, China forbade greater than 3 hours of video video games every week for the ones more youthful than 18, a stringent rule geared toward halting a rising dependancy to what it as soon as known as “non secular opium”.

Late in August, the National Press and Publications Administration (NPPA) requested builders to resubmit titles in keeping with the brand new measures, the document mentioned.

Regulators are cracking down on more and more common zombie-themed video games which can be thought to be “too frightening” via NPPA requirements, it added.

Scrutiny used to be additionally stepped up on topics regulators believe unwanted, reminiscent of “boys’ love” subject matters that experience just lately turn into fashionable, it mentioned.

China has cracked down on a huge vary of industries from tech to training and belongings because it tightens keep an eye on after years of runaway expansion.

© Thomson Reuters 2021