— When Fortune Magazine profiled Richard Liu as one of the world’s 50 greatest leaders, they described him as a leader who “has few of the trappings of a celebrity CEO.” Indeed, Liu has shown little corporate ego in his two decades leading JD.com, instead choosing to focus on building a company that adds value to society and believing that success will inevitably follow. The success of JD.com certainly proves Liu correct in his belief, and today it is not only China’s largest online retailer, but also a large player in the revitalization of rural areas through their supply chain,...