South China Morning Post 3 hrs ago Chinese millennials are following and interacting with the virtual influencers increasingly used by luxury brands like Alexander McQueen, Dior and Prada. Illustration: Craig Stephens The year 2020 was a momentous one for us all, and that goes for luxury fashion, too. Amid the global pandemic, the industry faced a moment of reckoning with its digital dimension. As brands reshaped their offering to embrace the online world, their approach to influence and engagement had to change in step. Enter a new generation of unreal influencers, with computer-generated humans, AI-created personas and digital iterations of…