Lacoste merges physical and digital in Shanghai show Lacoste celebrated its Fall/Winter 21 brand event in Shanghai on October 20. It is the first time the French sportswear brand has staged a fashion show in China. Dubbed Lacoste ARena, the event was described as more than a show, as it merged digital and physical experiences, bringing virtual and visual worlds to all the guests on-site. The venue was full of immersive experiences. The Lacoste village arrived through an AR poster tunnel, where guests could try on clothes through a Magic Mirror at a concept store; customize sneakers and T-shirts with...