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In China, Luxury Must Bridge Digital and Physical Like Never Before

November 23, 2021
Source: jingdaily.com jingdaily.com
News Snapshot:
Key Takeaways: - In-person events must adapt to the demands of younger Chinese consumers, who increasingly demand immersive and engaging content from luxury brands. - Recent events held in Beijing and Shanghai offer successful on-and-offline marketing blueprints for the year ahead. - Today, it is critical for luxury brands to effectively incorporate both on- and offline touchpoints at physical events. Over the course of the nearly two-year-long COVID pandemic, virtually any digital holdouts in the luxury industry have cast aside suspicion towards e-commerce and digital marketing, particularly in China. Today, Tmall Luxury Pavilion — the Chinese e-commerce giant’s luxury-centric portal...
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Tags: app | applications | Beijing | Bilibili | brand | ByteDance | China | Chinese | consumer | Covid-19 | e-commerce | Economy | entertainment | Europe | Huawei | Kuaishou | Pandemic | Paris | retail | Shanghai | social media | technology | Tencent | WeChat | Weibo

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