The People’s Republic of China has hired Vippi Media Inc. to handle a social media campaign to promote the 2022 Olympics and Paralympics slated for Beijing. The Englewood, NJ-based firm is to oversee strategy, creative, distribution and influencer management, according to its agreement with the PRC’s New York Consulate General that went into effect on Nov. 22 and runs through March 13. Focused on the Instagram, Twitch and TikTok platforms, 70 percent of VMI’s deliverable content is to be about “interesting and meaningful things before/during/after” the Games such as as athletes’ preparation, new technologies, touching moments and Beijing’s history, cultural...