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8 biggest breakout TV shows of 2021, thanks to word of mouth – from Netflix’s Squid Game to Selena Gomez-lead Only Murders in the Building and Disney animated series What If … ? | South China Morning Post

Source: scmp.com scmp.com
News Snapshot:

Did you know that some of the most successful TV shows this year , like mega-hit Squid Game and Selena Gomez-lead Only Murders in the Building, didn’t score high in their pre-launch engagement numbers? These famous shows only ended up reaching new heights of success after their premieres through word of mouth buzz. Analytics company Diesel Labs compiled a list of the new TV shows this year that had limited pre-launch online engagement, but had the biggest increase after they premiered. Diesel Labs pulls audience-engagement data from social and video platforms Facebook, Twitter, YouTube and Instagram to gauge the level…

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