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China is spending $300,000 to get US influencers to share positive social media posts to boost the country's image ahead of the 2022 Winter Olympics | Business Insider India

News Snapshot:

Beijing will host the Olympic Winter Games in February. Yi Haifei/China News Service via Getty Images Chinese officials have hired a US-based media firm to help promote China and the 2022 Beijing Winter Olympics. Vippi Media signed a $300,000 deal to employ influencers to create content across TikTok , Instagram , and Twitch . The Chinese government is turning to social media influencers to help improve its tarnished image ahead of the 2022 Winter Olympic Games next month in Beijing. Vippi Media, a New Jersey-based firm, signed a $300,000 contract with the Chinese consulate general in New York to organize…

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